Quality
We focus on results that matter for beauty providers. Clear strategy, consistent execution, and accurate tracking. Our work is built to help you appear where clients are actually searching.
Passion
We believe beauty professionals deserve marketing that finally works. Helping you show up, get seen, and stay booked is the reason this agency was created.
Skills
Our team brings years of real experience in local SEO, Google Business Profile optimization, Local Services Ads, and conversion focused websites for beauty businesses.
Our story
Hi, my name is Tanya Vorobiova, and I’m the CEO and founder of Skincare Professor. After more than ten years working in marketing and digital advertising in New York City, I noticed a pattern. Local beauty businesses were incredibly talented at what they do, but they struggled to show up in the places where clients were actually searching.
I spent years helping estheticians, injectors, PMU artists, med spas, and solo beauty professionals improve their visibility, strengthen their Google presence, and build steady client flow. I saw how much impact the right local strategy can have, especially when it focuses on practical systems instead of complicated or overpriced marketing.
As more providers reached out for help, it became clear that this needed to grow into something bigger. So I brought together a small team of specialists who shared the same standard for quality and the same commitment to helping beauty businesses succeed. That’s how Skincare Professor was created.
Today we help beauty providers build strong local visibility, appear where clients are searching, and turn their online presence into consistent bookings. Our goal is simple — give beauty professionals the marketing support they deserve, backed by real strategy, real results, and hands on experience.




